By Hanna Moore When I accepted an internship at a public relations firm in Cleveland for the summer, I expected it to be affected by the Republican National Convention in some way or another. With 50,000 people coming to the city, I figured I would work from home during the convention and avoid going downtown at all costs. However, this was not the case at all. Dix & Eaton works with many influential Cleveland companies, such as Destination Cleveland, Cleveland Plus, Playhouse Square and the Rock and Roll Hall of Fame. As Dix & Eaton’s top leadership told us during various staff meetings, no other agency was as involved with telling Cleveland’s story as us. I joined Dix & Eaton’s RNC team at the end of May, but the rest of the team had been working on this since Cleveland was announced as the host city two years ago. I found out how much planning went into effective media relations, from developing strategies to going on media trips to meet with journalists from New York, Washington, D.C. and London, as well as planning out pitches and releases. Interning in Cleveland during the RNC and witnessing one of the most important weeks in Dix & Eaton’s history as a firm provided me with fun memories and career-shaping experiences. Some of my responsibilities during the RNC included compiling daily media updates with important news for a downtown client, creating daily media coverage reports to track stories written about Cleveland while helping identify our placements and sending out pitches to a list of more than 400 reporters from national publications. We were able to see a number of positive stories come from the pitches and media trips that covered Cleveland’s economy, downtown renovation and overall comeback. I was surprised to have such a hands-on role at the convention and excited to be able to make contact with prominent journalists, both via email and in person. The other interns and I walked around East 4th St., the central hub of many media outlets, to hand out business cards and flash drives filled with pertinent information about Cleveland, story ideas and expert sources to journalists. Being downtown during the convention was something I’ll never forget. Walking down East 4th St., I saw the Today Show, MSNBC, the Washington Post, Twitter and CNN set up remote television studios and offices and produce content live from Cleveland every day. I was able to stand in the crowd at the TODAY Show for two mornings, sit in on a Morning Briefing hosted by the Atlantic and attend a live taping of the Daily Show (unrelated to my internship at Dix & Eaton, but still an incredible experience). Just standing on East 4th, you were bound to see famous journalists like Tom Brokaw, Carol Costello and Tamron Hall walk past to cover stories and conduct interviews. Witnessing the hard work that Dix & Eaton, the city of Cleveland, the Host Committee and everyone involved put into making the convention successful and helping position the city positively was a great experience. I am grateful for the opportunity to learn so much from a team of experienced public relations and communications professionals and help out with such important work. As a proud Clevelander, I couldn’t be happier to help contribute positive coverage of the city on a national level. Hanna Moore is a senior public relations major at Kent State and serves as PRSSA Kent’s web and social media manager. Follow her on Twitter at @_hannamoore or email her at [email protected].
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By Maggie Wachtel I was lucky enough to have the opportunity this past week to attend the Republican National Convention as a part of my job as a Marketing Assistant with Kent State’s College of Communication and Information. When I was first presented with this opportunity, I was a little hesitant. I don’t really consider myself politically involved. I watch the news and read Twitter, but you will never catch me having a debate on fiscal or domestic policy. But I knew this opportunity would be once in a lifetime and I couldn’t miss out. CCI partnered with Purple America, a civic organization focusing on the shared values of Democrats and Republicans. Purple America set up the Purple Tent where they had an awesome lineup of speakers to talk about topics like the media and politics, civility, and millennials. Purple America landed a lot of great speakers, such as Matt Dowd of ABC News, Kellyanne Conway, a member of Donald Trump’s campaign and Dr. Ben Carson, former Republican presidential candidate. The conversations that went on between the panelists was really eye-opening, specifically the conversation on civility between presidential candidates. I have noticed the months leading up to this election have been more insane than usual, specifically just the pettiness between the Republican presidential candidates. The speakers, on this particular panel, blamed social media for this problem, and I agree 100%. Matt Dowd, of ABC News, used the example of the comments Senator Marco Rubio made about Donald Trump having small hands. Social media took that comment and ran with it. Marco Rubio became a trending topic on twitter, not for his political platform, but for making comments about Donald Trump’s HANDS. It is completely insane when you think about it. And it’s all because of social media, everything creates instant attention. A candidate can make a stupid comment at an event, then reporters and attendees can instantly tweet it and the world knows. We don’t have to wait to hear about it on the nightly news or read about it in the morning paper. This is the age we live in now, and it’s only going to intensify as the presidential election approaches. All the panelists agreed the days of being civil with opponents were over. It’s now a more popular tactic for candidates to focus on tearing each other apart, rather than focus on what they can do as president. But no matter what your political beliefs and opinions are, I think anyone could benefit from attending an event like this. It truly opened my eyes to more political issues that captivate our country and I think I walked away a more informed citizen. Maggie is a senior public relations major at Kent State and a member of PRSSA Kent. Follow her on Twitter at @maggie_wachtel. This post was originally published on Kent State's College of Communication and Information's Why CCI blog. By Erin Zaranec Each year, PRSSA National hosts a weekend leadership training session in Scottsdale, Arizona, for Chapter Presidents and Student-Run Firm Directors. Leadership Rally provides students with the chance to network with other Chapter leaders while learning more about how to effectively manage a PRSSA Chapter of any size. It truly is a networking opportunity like no other. While National Conference can be a bit intimidating in size, Leadership Rally provides a smaller group setting to connect more personally with other Chapters. Here are some key takeaways I had after attending Leadership Rally: PR pals last a lifetime I was more than 2,000 miles away from home at a conference where I knew absolutely no one – and I was a bit nervous to say the least. Once I got to Scottsdale, though, all my fears subsided when I was greeted by nothing but friendly, outgoing PR majors who were all in the same boat I was in! One thing all of the speakers mentioned is the importance of building a network through PRSSA. The connections you build through your local PRSSA Chapter, with PRSA or while attending national events could be your first step into your dream job. It could land you a mentor and provides you with a network that spans the country. It may be scary at first, but I made great friends in this one weekend that I can’t wait to see again at National Conference! Chapters are not one size fits all Every Chapter has its own best practices, bylaws and procedures. It was a great learning opportunity to sit with Chapter leadership and exchange ideas on fundraising, Chapter engagement, speakers, and everything else PR related! I was able to teach other Chapters about how PRSSA Kent is organized while learning valuable tips to take back to Kent with me as well. 30,000 PR peers Did you know that there are more than 22,000 PRSA member and more than 11,000 PRSSA members? That’s a network of more than 33,000 PR professionals and peers available to you! It’s easy to get caught up in your local Chapter, but the network of PRSSA expands so much further than Kent, Ohio. By joining PRSA after graduation (PRSSA members get a discounted rate on PRSA membership!), you have an immediate network of peers, regardless of where your career path takes you upon graduation. Leadership Rally was one of the best networking opportunities I have had as a student leader. I was able to meet everyone from Chapter Presidents to the PRSSA National Board and interact with keynote speakers. I can’t wait to begin the 2016/2017 school year and use the tools I learned from other Chapters. If you get elected Chapter President next year, clear your calendar for that weekend and hop on a plane to Arizona, I promise it’s worth every second! By Lauren Biertempfel
In our public relations classes at Kent, we often hear about our professional role interacting with the media. As professionals in the PR industry, we must learn how to successfully communicate with media reporters to help tell the client’s story the right way. Media Relations and Publicity is a 15-week course that teaches PR students how to build and maintain relationships with reporters in a variety of ways. The course is taught by Kent State University Spokesperson Eric Mansfield, who uses his professional experience, both as a reporter and a PR professional, to teach students interactively. The course is geared toward helping students create a portfolio, which they can use in interviews and while networking with professionals. Some of the work includes writing press releases, preparing media monitoring reports and writing story pitches to reporters. For media monitoring reports, students choose a virtual client and they monitor the team’s online footprint. Sources that students follow include newspapers, social media and blogs. Students also choose a real client, who is the main focus of pitch packages. In these packages, students write a cover letter explaining their objectives and goals. They then typically include a piece that will be sent to a reporter and an example of an email pitching the piece to the reporter. The end objective is to learn how to interact with reporters and to have sample pieces for the student’s portfolio. Media Relations is a fun course and students often have the freedom to talk about good and bad PR in the media. My tips for surviving Media Relations are:
By Erin Zaranec We’ve all heard that a key component of public relations is writing, writing and more writing. As public relations professionals, one must be able to tell the story of their employer. One of the best ways to do this is through the media. Reporting is a course that teaches you journalistic writing. In the 15-weeks you take Reporting, you become a reporter for The Kent Stater. At the beginning of the semester, you are assigned a beat, or topic, to cover for the semester. These beats include student life, health, finance, academics, administration and covering Kent State’s schools, colleges and regional campuses. Now, I’m sure you’re wondering – why should I work for The Kent Stater if I’m a PR major? When working for The Stater, the majority of your pieces will be published in print or on the web. These published pieces will do wonders for your portfolio. At the end of the semester, you can tell hiring managers that you have published bylines online and that you worked on deadline as an actual reporter. During your time in Reporting, you work with an assigning editor. These are JMC students who have taken Reporting and are your liaison between class and the Stater. In my role as an assigning editor, I work with 12 reporters to assign, budget and edit articles each week. Learning to write and think like journalists are important skills for our profession. If you don’t know how to think like a journalist, how are you going to pitch a story to one? If you’re organization has a great new program, you’ll be pitching that program to reporters. Reporting is a hectic course. You will be writing approximately one article per week, so be sure to balance your class schedule. While it is a challenge, seeing your portfolio grow is a really rewarding experience. Here are my tips for surviving Reporting:
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